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PEPSI PRESENTS ICEBOX’S FIRST EDITION, KARAK: HAUNTED HIGHWAY, DROPS SPOOKY SNEAK PEEK IN TIME FOR HALLOWEEN

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Press Release

KUALA LUMPUR, 15 October 2020 - PEPSI presents ICEBOX’s first edition of a series of drive-ins, kicking off with KARAK: Haunted Highway. A teaser video has dropped, showcasing hints of a thrilling drive-in experience, increasing the anticipation for the perfect activity for thrill seekers looking for a scare this Halloween. The highly anticipated event released EARLY FRIGHT tickets which has sold out within a week. The exciting first edition bravely brought to you by Pepsi is set to bring an all-immersive experience to you this November. The multiple day event will take place daily for two weeks, starting from the 11th of November.

Traditionally the peak season for ghost movies and scare-tainment, Pepsi partners up with ICEBOX to be the first in Malaysia to offer an intense, unique and bold experience, in line with the brands identification with being bold. Adhering to safety guidelines with safety as the utmost priority, the drive-in will take place in an impressive setup, fully equipped with LED screens and effects to keep passengers on the edge of their seats. Each car will take a journey through multiple bays, giving passengers a fully-immersive experience through a combination of visual effects. Time slots will be set in place to ensure all social distancing guidelines are implemented appropriately.

More details have been disclosed about the secretive experience, revealing the venue to be The MarqE @ Kuala Lumpur Convention Centre. The standout location can be seen from a mile away and is wedged between Mandarin Oriental Hotel and Suria KLCC.

Prepare to be surrounded by captivating visuals, involving and engaging you; it’s an experience for the bold to brave this November. Spooky fun, or scary as hell? One (high)way to find out.

  • Event Name: KARAK: Haunted Highway
  • Event Date: 11 to 22 November 2020
  • Event Time: 11:30AM to 11:30PM

More themed drive-ins will be taking place throughout the year, with different genres to cater to different audiences.

Face your fears here. Tickets out now at https://www.icebox.asia.

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