Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.
Nam Joo-hyuk’s character Nam Do-san is the founder of Samsan Tech. A ‘math genius’ as a young boy, Do-san was once the pride of his family but became their shame now, as his business has been going down for the past two years. He finds out that Dal-mi mistakenly remembers him as her first love, so he decides to work his way up in hopes of turning that misunderstanding into reality.
Kim Seon-ho plays Han Ji-pyeong, senior investment manager at a venture capital company. His astonishing investment skills and sharp tongue earn him the nickname, “the Gordon Ramsay of investments.”
Won In-jae, played by Kang Han-na, is a second-generation ‘chaebol’ CEO who has everything people desire - good education, beauty and money. But her background seems to be working against her in the startup world, as she struggles to create success on her own and be acknowledged for her skills.
Start-Up, produced by Studio Dragon, will premiere on 17 October, available only on Netflix.